{"id":2225,"date":"2020-05-18T18:39:10","date_gmt":"2020-05-18T18:39:10","guid":{"rendered":"https:\/\/www.jftcomunicacion.es\/?post_type=portfolio&p=2225"},"modified":"2022-11-02T14:06:26","modified_gmt":"2022-11-02T14:06:26","slug":"naviera-armas-trasmediterranea-community-management","status":"publish","type":"portfolio","link":"https:\/\/www.jftcomunicacion.es\/en\/trabajos\/rrss\/naviera-armas-trasmediterranea-community-management\/","title":{"rendered":"Naviera Armas Trasmediterr\u00e1nea – Community Management"},"content":{"rendered":"

JFT Comunicaci\u00f3n developed a ground-breaking content strategy<\/strong> for Naviera Armas Trasmediterr\u00e1nea\u2019s instagram page, as part of their national level social media campaign<\/strong>. After consolidating the wide ranging content we have been developing through years of work with the client, the necessity to go one step further arose. Thus, we began looking for overlap between consumer interests and the differentiation of their competition<\/strong>. In order to do so, we designed a new visual identity<\/strong> for their instagram posts, building an aesthetically pleasing wall through the use of mosaics or triple posts that together create a single image and communicate a single concept. By reducing the amount of text and the quantity of commercial posts, we aim to inspire and motivate users<\/strong> to navigate the page.<\/p>\n\n\n

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DIGITAL MARKETING<\/strong><\/a><\/p>\n\n\n

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          JFT Comunicaci\u00f3n developed a ground-breaking content strategy for Naviera Armas Trasmediterr\u00e1nea\u2019s instagram page, as part of their national…<\/p>\n","protected":false},"author":2,"featured_media":2451,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2225","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-rrss-en"],"acf":[],"yoast_head":"\nNaviera Armas Trasmediterr\u00e1nea | Community Management | JFT<\/title>\n<meta name=\"description\" content=\"We developed a ground-breaking content strategy for Naviera Armas Trasmediterr\u00e1nea\u2019s Instagram page, as part of their national level social media campaign.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Naviera Armas Trasmediterr\u00e1nea | Community Management | JFT\" \/>\n<meta property=\"og:description\" content=\"We developed a ground-breaking content strategy for Naviera Armas Trasmediterr\u00e1nea\u2019s Instagram page, as part of their national level social media campaign.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.jftcomunicacion.es\/en\/trabajos\/rrss\/naviera-armas-trasmediterranea-community-management\/\" \/>\n<meta property=\"og:site_name\" content=\"Agencia de Publicidad JFT Comunicaci\u00f3n\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/JFTComunicacion\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-02T14:06:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.jftcomunicacion.es\/wp-content\/uploads\/2020\/05\/Naviera-Armas-Gestion-redes-sociales-Navegando-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1728\" \/>\n\t<meta property=\"og:image:height\" content=\"1728\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.jftcomunicacion.es\/en\/trabajos\/rrss\/naviera-armas-trasmediterranea-community-management\/\",\"url\":\"https:\/\/www.jftcomunicacion.es\/en\/trabajos\/rrss\/naviera-armas-trasmediterranea-community-management\/\",\"name\":\"Naviera Armas Trasmediterr\u00e1nea | Community Management | JFT\",\"isPartOf\":{\"@id\":\"https:\/\/www.jftcomunicacion.es\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.jftcomunicacion.es\/en\/trabajos\/rrss\/naviera-armas-trasmediterranea-community-management\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.jftcomunicacion.es\/en\/trabajos\/rrss\/naviera-armas-trasmediterranea-community-management\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.jftcomunicacion.es\/wp-content\/uploads\/2020\/05\/Naviera-Armas-Gestion-redes-sociales-Navegando-2.jpg\",\"datePublished\":\"2020-05-18T18:39:10+00:00\",\"dateModified\":\"2022-11-02T14:06:26+00:00\",\"description\":\"We developed a ground-breaking content strategy for Naviera Armas Trasmediterr\u00e1nea\u2019s Instagram page, as part of their national level social media campaign.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.jftcomunicacion.es\/en\/trabajos\/rrss\/naviera-armas-trasmediterranea-community-management\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.jftcomunicacion.es\/en\/trabajos\/rrss\/naviera-armas-trasmediterranea-community-management\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.jftcomunicacion.es\/en\/trabajos\/rrss\/naviera-armas-trasmediterranea-community-management\/#primaryimage\",\"url\":\"https:\/\/www.jftcomunicacion.es\/wp-content\/uploads\/2020\/05\/Naviera-Armas-Gestion-redes-sociales-Navegando-2.jpg\",\"contentUrl\":\"https:\/\/www.jftcomunicacion.es\/wp-content\/uploads\/2020\/05\/Naviera-Armas-Gestion-redes-sociales-Navegando-2.jpg\",\"width\":1728,\"height\":1728,\"caption\":\"Gesti\u00f3n de redes sociales de Naviera Armas. 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