{"id":1447,"date":"2020-01-28T10:24:09","date_gmt":"2020-01-28T10:24:09","guid":{"rendered":"http:\/\/2020.jftcomunicacion.es\/?post_type=portfolio&#038;p=1447"},"modified":"2022-11-02T14:07:31","modified_gmt":"2022-11-02T14:07:31","slug":"degusta-santa-cruz-social-media","status":"publish","type":"portfolio","link":"https:\/\/www.jftcomunicacion.es\/en\/trabajos\/rrss\/degusta-santa-cruz-social-media\/","title":{"rendered":"Degusta Santa Cruz &#8211; Community Management"},"content":{"rendered":"<p style=\"text-align: center;\"><span class=\"\"><strong>Degusta Santa Cruz<\/strong> is a culinary project backed by the Santa Cruz de Tenerife City Hall. Its main objective is to showcase the diverse cuisine offered throughout Tenerife\u2019s capital. With that goal in mind, <strong>JFT Comunicaci\u00f3n<\/strong> developed a <strong>social media content strategy<\/strong> that focused not only on individual restaurants, but also local cuisine and products, international cuisines found in Santa Cruz and other tourist attractions. In order to do so, we developed different creative ads that visually enhanced the content being promoted, as well as fostering user engagement throughout the local society<\/span><b class=\"\">.<\/b><\/p>\n\n\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p style=\"text-align: center;\"><a href=\"\/en\/services\/digital-marketing\/\"><strong>DIGITAL MARKETING<\/strong><\/a><\/p>\n\n\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"820\" height=\"312\" src=\"https:\/\/www.jftcomunicacion.es\/wp-content\/uploads\/2020\/01\/degustasantacruz_jft_rrss_cabecera-1.jpg\" alt=\"\" class=\"wp-image-1033\"\/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-blockgallery-masonry\"><div class=\"blockgallery has-no-alignment has-caption-style-dark has-gutter\"><ul class=\"has-grid-lrg has-gutter-15 has-gutter-mobile-15\"><li class=\"blockgallery--item\"><figure class=\"blockgallery--figure\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.jftcomunicacion.es\/wp-content\/uploads\/2020\/01\/degustasantacruz_jft_rrss_miel.jpg\" alt=\"Degusta Santa Cruz.Sab\u00edas que. Contenido para redes sociales. JFT Comunicaci\u00f3n\" data-id=\"1015\" data-link=\"https:\/\/www.jftcomunicacion.es\/es\/portfolio\/degusta-santa-cruz-rrss\/degustasantacruz_jft_rrss_miel\/\" class=\"wp-image-1015\"\/><\/figure><\/li><li class=\"blockgallery--item\"><figure class=\"blockgallery--figure\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.jftcomunicacion.es\/wp-content\/uploads\/2020\/01\/degustasantacruz_jft_rrss_auditorio-1.jpg\" alt=\"\" data-id=\"1043\" data-link=\"https:\/\/www.jftcomunicacion.es\/es\/portfolio\/degusta-santa-cruz-rrss\/degustasantacruz_jft_rrss_auditorio-1\/\" class=\"wp-image-1043\"\/><\/figure><\/li><li class=\"blockgallery--item\"><figure class=\"blockgallery--figure\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.jftcomunicacion.es\/wp-content\/uploads\/2020\/01\/degustasantacruz_jft_rrss_aguacate.jpg\" alt=\"Degusta Santa Cruz. Aguacate. Contenido para redes sociales. JFT Comunicaci\u00f3n\" data-id=\"1007\" data-link=\"https:\/\/www.jftcomunicacion.es\/es\/portfolio\/degusta-santa-cruz-rrss\/degustasantacruz_jft_rrss_aguacate\/\" class=\"wp-image-1007\"\/><\/figure><\/li><li class=\"blockgallery--item\"><figure class=\"blockgallery--figure\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.jftcomunicacion.es\/wp-content\/uploads\/2020\/01\/degustasantacruz_jft_rrss_pregunta-1.jpg\" alt=\"\" data-id=\"1054\" data-link=\"https:\/\/www.jftcomunicacion.es\/es\/portfolio\/degusta-santa-cruz-rrss\/degustasantacruz_jft_rrss_pregunta-1\/\" class=\"wp-image-1054\"\/><\/figure><\/li><li class=\"blockgallery--item\"><figure class=\"blockgallery--figure\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.jftcomunicacion.es\/wp-content\/uploads\/2020\/01\/degustasantacruz_jft_rrss_chef-1.jpg\" alt=\"\" data-id=\"1049\" data-link=\"https:\/\/www.jftcomunicacion.es\/es\/portfolio\/degusta-santa-cruz-rrss\/degustasantacruz_jft_rrss_chef-1\/\" class=\"wp-image-1049\"\/><\/figure><\/li><li class=\"blockgallery--item\"><figure class=\"blockgallery--figure\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.jftcomunicacion.es\/wp-content\/uploads\/2020\/01\/degustasantacruz_jft_rrss_restaurante-12.jpg\" alt=\"\" data-id=\"1155\" data-link=\"https:\/\/www.jftcomunicacion.es\/es\/portfolio\/degusta-santa-cruz-rrss\/degustasantacruz_jft_rrss_restaurante-12\/\" class=\"wp-image-1155\"\/><\/figure><\/li><\/ul><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Degusta Santa Cruz is a culinary project backed by the Santa Cruz de Tenerife City Hall. Its main&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1092,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1447","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-rrss-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Degusta Santa Cruz | Social Media| JFT Comunicaci\u00f3n<\/title>\n<meta name=\"description\" content=\"Content strategy for Degusta Santa Cruz (Ayuntamiento de Santa Cruz de Tenerife) focused on the establishments, the gastronomy and the products.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Degusta Santa Cruz | Social Media| JFT Comunicaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"Content strategy for Degusta Santa Cruz (Ayuntamiento de Santa Cruz de Tenerife) focused on the establishments, the gastronomy and the products.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.jftcomunicacion.es\/en\/trabajos\/rrss\/degusta-santa-cruz-social-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Agencia de Publicidad JFT Comunicaci\u00f3n\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/JFTComunicacion\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-02T14:07:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.jftcomunicacion.es\/wp-content\/uploads\/2020\/01\/degustasantacruz_digital_jftcomunicacion.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"384\" \/>\n\t<meta property=\"og:image:height\" content=\"384\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.jftcomunicacion.es\/en\/trabajos\/rrss\/degusta-santa-cruz-social-media\/\",\"url\":\"https:\/\/www.jftcomunicacion.es\/en\/trabajos\/rrss\/degusta-santa-cruz-social-media\/\",\"name\":\"Degusta Santa Cruz | Social Media| JFT Comunicaci\u00f3n\",\"isPartOf\":{\"@id\":\"https:\/\/www.jftcomunicacion.es\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.jftcomunicacion.es\/en\/trabajos\/rrss\/degusta-santa-cruz-social-media\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.jftcomunicacion.es\/en\/trabajos\/rrss\/degusta-santa-cruz-social-media\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.jftcomunicacion.es\/wp-content\/uploads\/2020\/01\/degustasantacruz_digital_jftcomunicacion.jpg\",\"datePublished\":\"2020-01-28T10:24:09+00:00\",\"dateModified\":\"2022-11-02T14:07:31+00:00\",\"description\":\"Content strategy for Degusta Santa Cruz (Ayuntamiento de Santa Cruz de Tenerife) focused on the establishments, the gastronomy and the products.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.jftcomunicacion.es\/en\/trabajos\/rrss\/degusta-santa-cruz-social-media\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.jftcomunicacion.es\/en\/trabajos\/rrss\/degusta-santa-cruz-social-media\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.jftcomunicacion.es\/en\/trabajos\/rrss\/degusta-santa-cruz-social-media\/#primaryimage\",\"url\":\"https:\/\/www.jftcomunicacion.es\/wp-content\/uploads\/2020\/01\/degustasantacruz_digital_jftcomunicacion.jpg\",\"contentUrl\":\"https:\/\/www.jftcomunicacion.es\/wp-content\/uploads\/2020\/01\/degustasantacruz_digital_jftcomunicacion.jpg\",\"width\":384,\"height\":384,\"caption\":\"Degusta Santa Cruz RRSS thumb\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.jftcomunicacion.es\/en\/trabajos\/rrss\/degusta-santa-cruz-social-media\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.jftcomunicacion.es\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Degusta Santa Cruz &#8211; 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