25N – International day of the Elimination of Violence Against Women – Commission For Equality, Women And LGTBI Diversity of the Santa Cruz de Tenerife City Council

25N – International day of the Elimination of Violence Against Women – Commission For Equality, Women And LGTBI Diversity of the Santa Cruz de Tenerife City Council

25N

Any campaign against violence is challenging because the content is always delicate.  In this case, we wanted to raise awareness and highlight some of the everyday sexist behaviors which often go unnoticed among us. We wanted to share this message differently, we wanted to talk to the public one-on-one using disruptive communication with a universal language: music.  The music of Mel Ömana, who made this message even stronger, leaving no one indifferent to this campaign.

CREATIVITY   MARKETING STRATEGY  OUTDOOR ADVERTISING  DIGITAL MARKETING   MEDIA

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