JFT Comunicación developed a content strategy for the Tenerife Symphonic’s social media, that evolved their posts from simply communicating the seasons concerts to enriching a community with an interest in culture and learning more about music. We brought this about through different creative posts. Conceptual, while at the same time elegant, these new ads allowed the Symphonic to not only inform users of a storyline, but also get to know the directors, composers, and soloists of each concert of the season. Furthermore, we aimed to provoke interaction with our user base through the use of fun facts about instruments, surveys, and relevant information by third parties. And of course without leaving aside the main event: the concerts of the season.