JFT Comunicación developed a ground-breaking content strategy for Naviera Armas Trasmediterránea’s instagram page, as part of their national level social media campaign. After consolidating the wide ranging content we have been developing through years of work with the client, the necessity to go one step further arose. Thus, we began looking for overlap between consumer interests and the differentiation of their competition. In order to do so, we designed a new visual identity for their instagram posts, building an aesthetically pleasing wall through the use of mosaics or triple posts that together create a single image and communicate a single concept. By reducing the amount of text and the quantity of commercial posts, we aim to inspire and motivate users to navigate the page.